Core identity
Download logo suiteLogo suite
- Clear space
- 0.12 × the logo height on every side
- Minimum size
- Horizontal 204px · Stacked 101px · Wordmark 90px · Symbol 32px · Avatar 48px
Full colour on dark
horizontal-reverse-color.svgDownload
horizontal-reverse-color.pngDownload
stacked-reverse-color.svgDownload
stacked-reverse-color.pngDownload
wordmark-reverse-color.svgDownload
wordmark-reverse-color.pngDownload
symbol-reverse-color.pngDownload
symbol-reverse-color.svgDownload
avatar-reverse-color.svgDownload
avatar-reverse-color.pngDownload
Mono black
Mono white / reversed
Single brand colour
horizontal-primary.pngDownload
horizontal-secondary.svgDownload
horizontal-primary.svgDownload
horizontal-secondary.pngDownload
stacked-primary.svgDownload
stacked-secondary.svgDownload
stacked-primary.pngDownload
stacked-secondary.pngDownload
wordmark-primary.svgDownload
wordmark-secondary.svgDownload
wordmark-primary.pngDownload
wordmark-secondary.pngDownload
symbol-primary.svgDownload
symbol-primary.pngDownload
symbol-secondary.svgDownload
symbol-secondary.pngDownload
avatar-primary.svgDownload
avatar-primary.pngDownload
avatar-secondary.svgDownload
avatar-secondary.pngDownload
Core identity
Colour palette
- Primaryprimary
- HEX
- #4F46E5
- RGB
- 79, 70, 229
- HSL
- 243°, 75%, 59%
- CMYK
- 66, 69, 0, 10
--brand-primary
- Secondarysecondary
- HEX
- #EC4899
- RGB
- 236, 72, 153
- HSL
- 330°, 81%, 60%
- CMYK
- 0, 69, 35, 7
--brand-secondary
- Whiteneutral
- HEX
- #FFFFFF
- RGB
- 255, 255, 255
- HSL
- 0°, 0%, 100%
- CMYK
- 0, 0, 0, 0
--brand-white
- Blackneutral
- HEX
- #111111
- RGB
- 17, 17, 17
- HSL
- 0°, 0%, 7%
- CMYK
- 0, 0, 0, 93
--brand-black
- Paperbackground
- HEX
- #F8F8FE
- RGB
- 248, 248, 254
- HSL
- 240°, 75%, 98%
- CMYK
- 2, 2, 0, 0
--brand-paper
- Inktext
- HEX
- #201E48
- RGB
- 32, 30, 72
- HSL
- 243°, 41%, 20%
- CMYK
- 56, 58, 0, 72
--brand-ink
Core identity
Download typographyTypography
- AaThe quick brown fox jumps over the lazy dog400500600700
- AaThe quick brown fox jumps over the lazy dog400500600700
- AaThe quick brown fox jumps over the lazy dog700
Core identity
Voice & messaging
- Elevator pitch
- GenXForm helps businesses create intelligent forms, collect information and automate the processes that follow.
Core identity
Download brand guidelinesBrand guidelines
- Hosted guidelines page
- https://genxform.com/brand/identity/brand-guidelines.html
Visual language
Download patterns, textures & gradientsPatterns, textures & gradients
Visual language
Download motion & animationMotion & animation
Animated logo
Digital & web
Download favicons & app iconsFavicons & app icons
- theme-color
- #201E48
- Manifest background colour
- #F8F8FE
favicon.ico
favicon.icoDownload
Apple touch icon
apple-touch-icon.pngDownload
Digital & web
Download website & share imagesWebsite & share images
- Default page title
- GenXForm — Smart forms that do the work after submit
- Meta description
- GenXForm helps businesses create intelligent forms, collect information and automate the processes that follow.
Digital & web
Download design tokens & ui kitDesign tokens & UI kit
UI kit source
- brand-tokens.cssDownload
Digital & web
Download email kitEmail kit
Email signature
- email-signature.htmlDownload
Marketing
Download marketing collateralMarketing collateral
Tri-fold brochure
Other files
website-qr.svgDownload
Print & merchandise
Download stationeryStationery
Business card
Print & merchandise
Download documents & presentationsDocuments & presentations
Media & communications
Download video kit